MiDSTRiDE is a digital production shop.
We help people make key decisions on digital projects, and build sites and apps for web, mobile and social channels.
Digital Strategy
for non-digital businesses
We help you understand the digital landscape, so you can make informed decisions.
Third-Party Advising for Web, Mobile, and Social Media Projects
We help non-digital businesses and organizations assess their needs, understand their choices, and – when needed – draft RFPs to solicit proposals from digital agencies.
Our goal is to help you gain the information you need to make informed decisions for your next web, mobile, or social media project.
What we do
- Scope out and document project requirements
- Conduct market and user research
- Help you assess your existing internal capabilities for delivering on a project (internal expertise, infrastructure, and budgets)
- Communicate technical concepts to internal stakeholders
- Help draft an RFP and assist with selecting the right vendor for your needs and budget
User Experience
for digital agencies
We help communicate ideas and concepts to keep projects on course and in scope.
Sub-contracting and overflow support in User Experience Architecture
Sometimes things get lost in communication, even among the best. MiDSTRiDE’s UX consulting offers agencies overflow support to assist in scoping project requirements.
Our process is very simple: we interview your client to help them understand their needs, and then translate this into clear documentation to help you scope a project and prepare a proposal and quote.
What we deliver
Interaction Design & Information Architecture artifacts such as:
- wireframes
- content inventories
- process diagrams
Digital Media Coaching
for small business owners and sole proprietors
Our focus is to coach you through the process so you can learn to do it independently for yourself.
One-on-One Coaching
MiDSTRiDE’s coaching service is designed specifically for non-technical professionals, small business owners, and sole proprietors.
Our goal is to help you navigate and understand your choices when it comes to building an online presence, and then provide support as-needed to help you create your digital brand.
What we teach
- DIY Website Creation: WordPress site setup and design
- Social Media 101: Social media marketing
- Internet Marketing: Web analytics, online advertising, keyword research, search engine optimization (SEO)
- eCommerce: Platform selection and setup
Interaction Development
We build sites and apps for web, mobile, and social channels.
End-to-End Production
We apply the same advice we give your clients to our own production process.
Every project has its own nuances, so when needed, we partner with other contractors and agencies to help round out the team.
We are also more than happy to work with in-house designers or other internal teams.
Our Process
Some of Our Work
- Client
- G8 University Summit 2010
- Project
- Website design, development
- Notes
- HTML, CSS, Javascript
- Client
- Celebrate Research Week
- Project
- Website design, development; Event Calendar
- Notes
- .Net, HTML, CSS, Javascript
- Client
- UBC Human Resources
- Project
- Online annual report design, development
- Notes
- WordPress theme development
- Client
- Alma Mater Society
- Project
- Website design and development
- Notes
- WordPress theme development
- Client
- Kwikpad (bootstrapped)
- Project
- Web app to facilitate group decisions
- Notes
- PHP, MySQL, CSS, Javascript
- Client
- Buncholinks (bootstrapped)
- Project
- Bookmarking and link-shortening web app
- Notes
- PHP, MySQL, CSS, Javascript
- Client
- Vancouver Ultimate League
- Project
- Definitive resource for Ultimate Frisbee
- Notes
- Blog, Forum, WordPress, Disqus
- Client
- Playspedia (bootstrapped)
- Project
- Community to create and share sports plays
- Notes
- PHP, MySQL, JSON, Facebook
About
MiDSTRiDE
We help people deliver on digital.
Our Experience
We're a unique team of "T-Shaped Professionals" with experience in digital technology that is both deep and broad.
Since 2002, we've worked with a wide variety of businesses, brands, and organizations in the private and public sectors.
We've built digital products such as:
- Content management systems
- RSVP systems
- Event Calendars
- Online Directories
- Blogs
- WordPress Themes
- WordPress Plugins
- Drupal sites and applications
- Mobile sites
- Facebook apps
Our Values
- Offer sound advice
- Deliver quality and value
- Be proud of our work
- Do what's right
- Balance work and life
Our Tools
- PHP, MySQL, Javascript, HTML5, CSS3
- jQuery, jQuery Mobile, HTML5 Boilerplate, HTML5 Reset, 960.gs, CodeIgniter, Zend
- Facebook API, Google Apps
- Google Analytics, AdWords, AdSense
- WordPress, Drupal, phpBB
- Basecamp, Freedcamp, Hootsuite
- Omnigraffle, Visio, Sketchbook, Screenflow
Our Rates
Our rates range from $65 - $100 / hr* depending on the nature of the work involved. But whether we're advising, consulting, coaching or building, you always get the same level of skill, industry knowledge, and experience.
Hire us for as long or as little as you like, we're happy to tailor the scope of work to suit your budget.
*We also offer a trade rate for agencies, and monthly retainer contracts.
Founding Partners
Adrian Liem
@adrianliem
http://adrianliem.ca
Andre Liem
@andreliem
http://andreliem.ca